On June 23rd, Boston-based restaurant and catering company, Milk Street Cafe, will open its first New York City location in the Trump Building at 40 Wall Street. Unlike their Boston outpost, the Manhattan space will introduce a brand new concept for the company: a 23,000 square foot ‘food hall’ featuring a high-end selection of gourmet cuisine. Think “Eataly,” but instead of Italian specialty counters, the food will be international in scope.
All food will be freshly prepared on-site daily to outfit the various food stations, which will include: a barista station, made-to-order breakfasts, made-from-scratch breads, desserts and pastries, pasta bar, Asian specialties, sushi bar, two create-your-own salad bars (one vegetarian, one not), homemade soups, a grill, a rotisserie and a carving station. The diverse menu is the brainchild of Executive Chef, Steven Mettle.
According to the restaurant’s owner, Marc Epstein, it’s all about the customer experience at Milk Street. Keeping that in mind, the space will introduce all kinds of innovations such as Produce Soak Sinks (they will be the first in NYC to install a sophisticated whirlpool system for cleaning fruits and vegetables), Flat Technology tables (making it the first NYC restaurant to use this new invention from Australia), Line Busters (a hand held checkout system to speed-up the payment process for those using credit cards), and a website that will allow customers to sort by dietary needs (ie: if a customer is vegan, it will automatically eliminate all non-vegan items from the menu).
The menu was also created with the patrons wishes in mind. The landlord at 40 Wall sent out a survey to tenants to elicit their food preferences, and these answers drove the menu and the linear feet allocated to each food item. From this, Epstein discovered that more people wanted made-to-order as opposed to grab-and-go, so they reduced the amount of pre-packaged goods. Many customers also claimed that they would eat salads three or more times a week, hence the huge salad bar and the two distinct types.
Milk Street Cafe will be a family-run, small business, operating in one of the largest financial centers in the world.
And on June 23rd, Milk Street Cafe Food Hall will hold a grand opening event from 10am-11am, including the ringing of the “opening bell” and complimentary coffee and cookies. The event is open to the public, so head on down for your morning snack and see what all the fuss is about!
Milk Street Cafe is located at 40 Wall Street (@ William Street).