Earth Month is upon us, and if you’re like me and eager to get your Spring shopping ‘on, why not splurge for some seasonal must-haves that make you look good and feel good?
In honor of Earth Month this April, my client: Global Fashion Brands (a new indie fashion shopping site) will be running an Eco Pop-Up Store featuring only the best in ethical womenswear, menswear and accessories. There will be a virtual pop-up storefront running all month long (online), as well as a physical pop-up shopping event in midtown Manhattan on Thursday, April 14th, at the Nexus Townhouse.
Keeping the Earth in mind, 10% of all proceeds from the pop-up store will be donated back to the Red Cross for Japan Relief, giving you more than one way to feel great about your sustainable spending. Plus, the roster will house two non-profit designer collections for a cause, including modernized muumuus courtesy of Care 4 Kenya and faux-leather cuffs by Project Migration.
With every sale of the Project Migration cuff ($44), a single mother in Africa will be given an entire year of clean water and medical supplies. What could be more stylish than that?
And for sales from the Care For Kenya : Show Me Your Mumu collection, proceeds will give back to an impoverished women’s group in Kenya who helped to make this special line of muumuus using a selection of authentic Kenyan fabrics by hand. Go for the “Idreamofzebra” mumu, for $98.
Other Earth Month designers will include ethical fashion favorites like Lara Miller, Ailin, Chak Chel, Moonlight, Vella Mode, Boutique Ethique, Tammam, Elena Garcia and Tompkins Point, just to name a few.
The virtual Popup Store will launch on Friday, April 1st at Global Fashion Brands and the physical pop-up shop opens on Thursday, April 14 at the Nexus Townhouse, located at 39 W. 56th St., between 5th & 6th Aves.
Shopping never felt so good.
Tags: Global Fashion Brands