Over the weekend, I curled up with Kelly Cutrone’s new book–and unlike any book in a long time, I read it cover-to-cover in one sitting.  Already a fan of her ballsy PR techniques, I knew I’d be fascinated by her point of view on the industry.  What I didn’t expect was to completely relate, to experience her hidden vulnerability, and to learn so much through her personal spiritual awakening.

Our stories start the same.

Kelly moved to New York at the age of 22 from a small town outside of Syracuse, without a specific purpose, simply because she knew the city was calling her.  She arrived without knowing a soul and with very few possessions, except for the beleaguered blessing from her father (which wasn’t easy to come by).

I moved to New York at the age of 22 from Halifax, Nova Scotia, without a specific purpose and without knowing a soul, because I too believed that this was the city where my dreams would come true. My parents were also very supportive, but with the cautionary “Alyson, New York is a lovely place to visit, but its really not a place to live.”

Soon–from our East Village apartments, we both discovered PR and that much of what we had been doing our whole lives–our skills and our passions–were perfectly suited for the business.

Fortunately, our similarities diverge here, and I was able to skip the decade of drug addiction, failed marriages and homelessness–although it does sound par for the course from what you hear about the East Village in the late 80s /early 90s.

Without judgment though, it was such a vicarious experience to read about Kelly’s trials and tribulations which have clearly led her to become the grounded, extremely successful, loving mother, and villain we absolutely love to hate on shows like MTV’s “The Hills,” “The City,” and Bravo’s “Kell on Earth.”

Her book is a true motivator for any female entrepreneur or business owner, outing that ‘little voice inside your head’ also known as ’self doubt,’ by identifying your ‘true voice,’ and when and where it’s time to listen to it.  She confirms that there are ups and downs in business, constant fear and excitement in career, and that it’s possible to be a woman and truly ‘have it all.’  I love that she admits she had no idea what she was doing at first–practice makes perfect.

Her attitude in business and in life is authentic.  Though our styles are completely different, I strive to follow her lead of authenticity and honesty, and I’m going to keep a “What would Kelly do?” approach in my back pocket the next time ‘times get tough.’

The book, which released in March 2010, is now on The New York Times Bestseller’s list, and with good reason.

Some favorite quotes from the book (via Styleit.com):

An explanation of the book’s purpose:

“…[T]his isn’t a book about how to be a smart businesswoman, because I’m not a smart businesswoman. Frankly, I’m not even that smart. What I am is fearless and intuitive. I’m attuned to the sound of my inner voice, and I’ve been following it blindly for most of my life, without any clear goals.”

On the name of her company:

“I named my company People’s Revolution not because I’m a Communist – a popular misconception – but because I happen to believe the world will change only when we change ourselves. And that starts with finding ourselves. And that starts with listening to ourselves…”

On the importance of hard work:

“It was becoming obvious that I needed more than witty small talk and the right look to survive in this town. [Y]ou can fake your way to the table, but ultimately you have to learn how to eat. Clothes do not make the woman (even if they do make her look good).”

On her work ethic:

“These days, I continue to call members of the media myself rather than outsourcing the work to my staffers, because you can never be too good for the things that first made you successful. I will always remember that at twenty-three years old, as an untrained and unknown publicity newbie from Syracuse, I tried my best to get the whole country talking about my message with no staff, no office, no assistant, no Blackberry, and no know-how, just with conviction, truth, and balls. And it worked.”

[Alyson Campbell for It's All Very PR]

Tags: if you have to cry go outside, kelly cutrone, people's revolution, pr, publicity

This entry was posted on Thursday, June 17th, 2010 at 2:54 pm and is filed under celeb-tastic, person(aly)ty, pr talk. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.