A.R.T. (an acronym for Art Re-Thought) retails the first fully-customizable and co-creative modular art collection, with scalable contemporary art modules that can be pieced together in an infinite number of ways.  It is designed by artist and architect, Donald Rattner, and includes 3 lines: Wall A.R.T., Mural A.R.T., and Shelf A.R.T.   With mass customization trending in other areas, this is an artistic and architectural application of the concept.  Designed to fill the gap between the high and low-end in modern art, ModulA.R.T. offers a unique approach to acquiring and appreciating fine art.   The buyer gets to engage in the artistic process and can constantly add or subtract modules to a particular installation, allowing the works to grow and change over time, and to be an ongoing, gradual art investment.

Lately, they’ve been buzzing in the press including these three must-see TV segments:

NBC – Weekend Today

Thrillist TV

Brooklyn Heights TV

Tags: A.R.T., Art-Rethought, Donald Rattner

This entry was posted on Tuesday, April 13th, 2010 at 4:23 pm and is filed under AMP3pr, client relations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.