As with every major music award show, there is always one defining moment that gets America talking at the water cooler the next morning and forever solidifies itself as a defining moment in “pop culture” for years to come. In 2003 we had the infamous Britney/Madonna kiss, in 2004 we had Janet Jackson & Justin Timberlake’s supposed ‘wardrobe malfunction,‘ and as recently as this Fall we had Kanye West’s rude invasion on ‘poor innocent’ Taylor Swift. This PR tactic has been going on for years, and as the restrictions on primetime television continue to loosen up, these antics go further and further to cross the line.
Today’s news surrounds Adam Lambert. In only his first year in the spotlight since competing on American Idol, “Glambert” as his fans affectionately call him, managed to raise eyebrows after his “racy” performance on Sunday night’s American Music Awards.
Adding fuel to the fire though is ABC’s decision to pull Lambert’s upcoming performance from “Good Morning America,” citing that “given his controversial [AMA] performance, we were concerned about airing a similar concert so early in the morning.”** Really? The time of day actually impacts your opinion on whether his open-sexuality is or is not ok? Me thinks that statement could have been more politically correct so as to avoid any ambiguity or the accusations that have inevitably ensued.
Loyal are his fans, they have swooned to Twitter (with the help of supporter and fan Perez Hilton), creating the hashtag #ShameOnYouABC. In no time, the hot topic made it into the top ten trends of the day, and shows no sign of slowing.
CBS, the real publicity hero in this story, saw ABC in a terrible communications crisis and swooped in to capture the affection of disgruntled fans by booking Adam Lambert to come perform on “The Early Show” tomorrow morning. Apparently, they’re willing to have him perform on national television during the light of day! A great and strategic ‘good will’ effort on their part. And I’m sure tomorrow morning’s ratings will agree.
**Official quote from the ABC spokesperson was re-quoted via this New York Times article.
[Alyson Campbell for It's All Very PR]