"Crush It" like Gary Vaynerchuk: New book hits stores October 13th! [VIDEO INTERVIEW]
Gary Vaynerchuk’s new book, “Why Now is The Time to CRUSH IT! Cash in on Your Passion,” is being released next Tuesday, October 13th, and for the New Yorkers out there, he’s doing a book signing at Columbus Circle (book tour details here).
The book surrounds his relatively quick and calculated rise to personal branding fame and the opportunity that is newly available to everyone in today’s restructured digital society. In the book, Gary states that he lives by three simple rules:
Love your family.
Work Superhard.
Live your passion.
With this, he says, you will find ultimate happiness and success.
The main theme of the book is identifying and pursuing your true passion, with a focus on the current (free) social media tools available to all of us. Although these channels may change as rapidly as they’ve been created, the strategy for success remains the same, “If you spend most of your life time working, then it better be for something you love,” warns Gary.
Gary was an entrepreneur from the very beginning, creating a “personal brand” on everything he did, from his franchised lemonade stands to his baseball card trading empire. Soon, he was working at his parents liquor store in Clark, New Jersey which he later grew into a $60 million business. The book explains why we should all be able to do the same (if we’re truly crushing it, that is).
Gary, with his life-long obsession to one day buy the New York Jets, has used his god-given DNA to pursue what comes naturally to him, and what doesn’t even feel like work. The book points out that we all have different DNA, and it’s important to embrace what we’re instinctively good at and recognize what we’re not. Authenticity in business is key.
Gary, like me, shares the motto “refuse to settle” and was prompted to do this book out of the disbelief that there are still people out there who haven’t figured out that you don’t have to settle, ever.
We all love something, we’re all overly knowledgeable about something, and we are all the ‘go to’ person for something amongst our family and friends. As far as Gary is concerned, the more niche your passion the better, in one example showing how even a fisherman particularly interested in the best bait for the best catch is a walking money machine if monetized correctly.
Advertising dollars are going where the eye-balls are, and the eye-balls are moving from print to screens, so if there was ever a time to create a loyal audience online and offer that inventory up to an ad-buying company within your niche–it’s now.
In today’s world, the gate keepers have lost their power and to succeed, you just need to clarify where your DNA and passion intersect–and be willing to hustle.
WATCH the below video of AMP3 PR client, Justine Suh of The Green Scout Report, interviewing Gary Vaynerchuk about the new book (and disregard my shaky camera work!).
For anyone out there looking to motivate their personal and career goals, I strongly recommend this read. I personally plan on gifting it to several people in my life who are in the process of reinventing themselves or are considering new entrepreneurial ventures this year.
From Roberto Gonazalez, my friend and NYC real estate guru who conceived, wrote and directed the viral video “The NYC Realty Guide” to my big sister who is a pharmacist by day but a passionate family travel blogger by night, the niches that social citizens could be capitalizing on are endless, and @Garyvee is not afraid to say it, “Quit your job, quit your job today.”
Gary (next to my hero Oprah) is in the running to be my mentor of the decade.
Get out there, and start crushing it today!
And for the wine lovers out there, don’t forget to tune into WineLibrary.TV for Gary’s ongoing video series on all things wine.
[Alyson Campbell for It's All Very PR]
Tags: Alyson Campbell, amp3, AMP3 pr, Book release, Crush It, Crush It Book, Gary V, Gary Vaynerchuk, garyvee, Justine Suh, Personal branding, Wine Library