On April 21st, AMP3 PR will be handling the New York launch of a dance-inspired shoe line, Burju Shoes, designed to bring comfort and high-fashion into one shoe.

The line is designed by Burju Perez: a dancer, dance-studio owner, and established choreographer.  Burju found herself wearing her commercial and more fashionable shoes out for a night on the town of dancing instead of her tried & true professional dance shoes, because existing dance shoes didn’t make the signature statement that she likes to with her style.  For Burju, style often supersedes comfort, even if it’s at the expense of her feet.  Soon, she recognized a niche for women who wanted the comfort, engineering and athletic support of a professional dance shoe, with the current style of your average Nine West or Steve Madden design.   So, she merged the two, and her shoes as she describes them, “fit like a sock,” and allow for you to stand on them for hours.

Now, she is selling to not just dancers, but women everywhere who need to be on their feet all day and still want to look good.  Dancers, professional women, and brides-to-be, are all coming to her to custom design their dream shoe for their ‘big day’ or for their ‘every day’ foot apparel.

Burju currently inventories over 50 styles of shoes (for men, women, and children) which can all be custom ordered in terms of color combination, width, height of heel, trim, detailing, and beadwork and are available internationally via the online store and in select retail boutiques worldwide.

*This tri-level event will feature: two fashion shows, live entertainment, discounted custom shoe ordering, and the private 2nd floor Shoe Salon will allow event-goers to touch, feel, and try Burju on for themselves.

The Launch of Burju Shoes

Tuesday, April 21^st, 7pm-10pm

Nest Lounge & Nightclub

215 West 28^th Street (between 7^th & 8^th)

MUST RSVP directly to: BurjuShoes@AMP3pr.com

Tags: Alyson Campbell, AMP3 pr, AMP3 PR client, AMP3 Public Relations, AMP3pr, Burju Perez, Burju Shoes, It's All Very PR, shoe collection

This entry was posted on Friday, April 10th, 2009 at 7:47 pm and is filed under AMP3pr, client relations, special events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.