Digital Moda–an event designed to bring together the online fashion publishing world, emerging design talent, and tech/social media influencers–was an exploration of an innovative alternative to the traditional runway show format typically seen during fashion week. This Style Coalition event was organized in conjunction with NextWeb and POP! Events & Marketing.

The digital revolution theme aside, I most enjoyed the face-to-face interaction at the party, where I ran into a slew of my favorite event-goers and got to meet a few other fun personalities for the first time in the offline world!

On my way in, I saw Dynelle Skinner of “My Life On and Off The Guestlist,” (who had to skip out early to get back to the tents for the Tibi show), and Brett Petersel of Mashable, who was helping to man the door. Upstairs in the penthouse loft at Tapestry International, I was greeted by Yuli Ziv (coordinator of the evening’s event) and saw her partner in crime, Mike Pratt, across the room and busy at work.

I spied model, Melrose (of America’s Next Top Model fame) standing with designer and participant in the evening’s style event, Sylvia Heisel, and then bumped into two of my favorite publicists, Tiffany Winbush and Matt Caldecutt.

Other guests of the evening included: Natalie Blecker, Founder of Ladies Lotto; Lindsey Benoit, Publicist for SELF Magazine; Bob Bland, Designer of Brooklyn Royalty; Rick Louis, Fashion Photographer; Pamela Pekerman & Michelle Finkelshten, Partners of BagTrends.com; Samia of The Younity; Adrien Field of My It Things; Wendy Culpepper, Jewerly Designer; Sabrina Chapman, PR for Scallywagandvagabond.com; Dawn Del Russo of BellaDawn.com; Melanie Notkin AKA SavvyAuntie (love her!); and Mary Rambin, Blogger for NonSociety and Personality on TMI Weekly.

*Lindsey Benoit of SELF Magazine with Natalie Blecker of Ladies Lotto (Nat–Love the glasses!)

*Brooklyn Royalty Models

*Partners: Pamela Pekerman and Michelle Finkelshteyn of BagTrends.com (with a cute hand bag of course!)

*Publicist Tiffany Winbush with Jewelry Designer, Wendy Culpepper

*Fashion Photographer, Rick Louis

*NonSociety’s Glamazon, Mary Rambin & I

*Samia of The Younity (right), with friend, Irmane (left)

*Jessi Butterfield, Make-Up Artist, wearing Brooklyn Royalty

*Brooklyn Royalty designer, Bob Bland, & I

*Mary Rambin (loving the new short hair)

[Alyson Campbell for It's All Very PR]

Tags: Alyson Campbell, AMP3 pr, Digital Moda, NextWeb, POP! Events & Marketing, Style Coalition, Yuli Ziv

This entry was posted on Wednesday, February 18th, 2009 at 1:58 pm and is filed under celeb-tastic, pr talk, special events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.